Herbalife Nutrition has taken off since its founding in 1980 by Mark Hughes. Currently, Herbalife employs in the range of eight to ten thousand employees worldwide. A little about who they are, the company is a multi-level marking corporation whose focus is on nutritional supplements that help with weight control, nutrition for athletes, and products for personal care. As an all-inclusive company, they provide all their own developmental ideas, marketing, and distribution of their product. Mark Hughes founded the corporation in Los Angeles, California which is where their headquarters is still located today.
Taking the business to the next level, Herbalife Nutrition has recently announced they will be holding a design competition in association with the Fashion Institute of Design & Merchandising (FIDM). The competition will be focusing on international manufacturing and product development where students will have the opportunity to design a line of activewear for the company’s independent distributors.
This unique opportunity is a once in a lifetime chance for many. Students will be placed in teams to design the unsurpassed activewear they can come up with prior to presenting their final product to the Herbalife Nutrition team and FIDM faculty members. Not only must they design the activewear, but also provide a demonstration of how they would merchandise the product as a collection, plus creating a design on an individual level to show their creativity.
The collaboration between these two companies is going to provide new and improved techniques and products that have not been seen before as they are both elite companies with innovative focuses. The goal of this project is to provide an opportunity for the next generation of entrepreneurs and employees with the chance to provide products that can help others lead happier and healthier lives. Due to the elite nature of the work and being a new collaboration only fifteen students were selected to be apart of the project that will end in late spring of 2019. FIDM has collaborated with other corporations in the past, however, this will be the first collaboration with Herbalife Nutrition. With the focus being on the next generation the product that is produced will focus on the millennial market base rather than on past generations desires. This will not be a project that will want to be missed!