Luiz Carlos Trabuco: Increasing The Value Of Bradesco Bank

Bradesco Bank has been in a constant rivalry with two of its closest competitors in the industry – Banco Itau and Unibanco. However, their competition ended up with Bradesco Bank being in the bottom place. After the merger of Banco Itau and Unibanco, the number of investors working with Bradesco Bank significantly decreased. The same thing happened to their assets – it plummeted down to its lowest levels since the establishment of the bank several decades ago. The growth of the newly established rival bank, on the other hand, is posing significant threats to the company. Itau Unibanco became the largest bank in Brazil after the merger in 2009, and Bradesco Bank is trailing far behind. Adding to the woes of Bradesco Bank is the resignation of their president because he already reached the age of retirement. The board of directors back at Bradesco Bank needs to look for a replacement immediately, and after reviewing the application papers of those who are interested in the position, they saw the profile of Luiz Carlos Trabuco, and they realized that he is the one that deserved to become the company’s next president.

From being the executive vice president of Bradesco Bank, Luiz Carlos Trabuco was promoted to become the newest president of the company. His primary objective after his promotion was to introduce reforms within the company that would allow Bradesco Bank to experience tremendous growth. Under his leadership, there would be frequent corporate meetings where he would ask the department heads about the condition of their departments. He would also question his colleagues about ideas on how they could increase the company’s value and assets. These frequent meetings provided him with vital information that he could use to further the company’s interest.

Read more: Conselho do Bradesco escolhe Octavio de Lazari Junior para substituir Trabuco como presidente

One of the ideal solutions to secure the position of Bradesco Bank to become the country’s largest and leading bank once again is to acquire financial institutions in the country that has a sizable market. What he thought about was the acquisition of HSBC Brazil, and it was valued at $5.2 billion according to At first, the board of directors back at Bradesco Bank is warning him about his decision, and they are telling him that the amount asked by HSBC Brazil is too much, and it could make the company go bankrupt. However, Luiz Carlos Trabuco assured the board of directors that the decision to purchase HSBC Brazil would benefit the company in the long term. He managed to persuade the board of directors to agree with his decision, and the acquisition took place in 2015.

After Bradesco Bank bought HSBC Brazil, the company’s stock market value skyrocketed. The board of directors is grateful that they allowed Luiz Carlos Trabuco with his decision to purchase HSBC Brazil. Today, Bradesco Bank keeps on getting more investors, and as a result, their assets are growing steadily. The company’s value at the stock market is also on an upward trend, and even if Luiz Carlos Trabuco already announced his retirement, his legacies would continue shaping the company for a brighter future ahead.


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Igor Cornelsen is a retired Brazilian-based banker and investment advisor. During his career, Mr. Igor managed one of the largest banking institutions in the world. He currently serves as the CEO and Proprietor at Bainbridge Investments, an investment advisory firm in Brazil. Igor Cornelsen is also a consultant on making investments in the changing stock markets. He spends his time in his native land, Brazil and his home in South Florida playing golf.

Bainbridge Investment

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Luiz Carlos Trabuco Confirms That He Will Step Down As CEO

Recently, it has been announced that a big shakeup is in the works at Bradesco, the largest bank in Brazil. Luiz Carlos Trabuco, the long-time CEO, who has spent his entire nearly 50-year career with the bank, will be stepping down from his position at the helm of the firm. He will be replacing the outgoing Lazaro Brandao as chairman of the board.

While the moves have understandably made some shareholders question what will come next at the banking giant, both Brandao and Trabuco have reassured all stakeholders that the general tenor of the corporation’s overall strategy will continue apace, with almost no noticeable interruptions in any of the bank’s operations.

A legend of Finance Steps Down

Lazaro Brandao, at 91 years old, is, perhaps, the oldest currently serving board member of a major corporation anywhere in the world. The nonagenarian banker first came to work with Bradesco in its first year of operation. In 1943, the young Bradao, at just 16 years old, applied to work at the single branch of the bank, in a small town called Marilia, Sao Paulo. He was quickly hired and, over the next several decades, he climbed through the ranks, eventually managing to reach the position of CEO in 1981.

In 1990, Brandao was appointed as chairman of the board, a position that he has held, uninterrupted, until the present. He held both the chairmanship and the positions of CEO until 1999, when he was replaced as CEO by Mario Cypriano.


Throughout Brandao’s executive career with the bank, he oversaw a period of the most dramatic growth ever seen, not just for the bank but also for the country itself. Between 1990 and 2009, the stock price of Bradesco increased by more than 300 times. This explosive growth earned Brandao the respect and admiration of all of the bank’s shareholders, making him a legend within Brazilian financial circles.

Because Brandao has been so instrumental in the bank’s rise from obscurity to the dominant player in the Brazilian banking space, his departure, even at his advanced age, has caused some nervousness among shareholders and board members. However, he has unequivocally stated that Trabuco is the man for the job and that the strategic vision that both he and Trabuco have developed over their years of joint leadership will continue to be implemented.

For his part, Trabuco has until March of 2018 to appoint his successor. There has been a great deal of speculation about who is first in line to take the reins as the new CEO, with some even suggesting that Trabuco would likely recruit the next leader of the firm from outside company ranks. However, Trabuco quickly put that rumor to rest, stating explicitly that he would not break from company tradition and would promote the next CEO from among the junior executive staff.

This means that there are only seven people who are qualified to take over the position of CEO. But many experts agree that there are only two real candidates for the position according to Trabuco himself has given a fair number of clues, both through what he has said and through his past actions and philosophies, regarding who he is likely to tap to replace him.

It seems that the smart money is coalescing around Mauricio Minas, the 57 year old chief technology officer of the firm, who oversaw the integration of all of HSBC Brazil’s assets with those of Bradesco. Trabuco is reported to be highly enthusiastic about the continued adoption of new technologies by the firm. And it is said that he wants to install a CEO who understands technology and innovation as well as finance.

Learn more about Luiz Carlos Trabuco:á-presidência-do-conselho-do-Bradesco.htm