Kate Hudson has put together a plan to take Fabletics to a whole new level. She is doing what many people may have never expected an actress to do. She is putting her career in entertainment on the back burner as she pursues more of a full-time role as the spokesperson and co-founder of Fabletics.
She is in a leadership role, and she is not going to squander the opportunity to gain more customers. Kate Hudson is really doing what it takes to build a brand that people will recognize and appreciate. Fabletics is growing strong, but Kate Hudson really believes that she can grow the brand even more if she has more of an active role in it. That may be one of the reasons why people have not seen her in many movies in recent months. She does not have time to take on both so she juggles any side jobs that she can get for an acting role, but this is not her main priority anymore. That is what people are coming to embrace about Fabletics.
It has ultimately become the company that is giving people a chance to really look at the entertainment moguls and see that there is more to the story than simply a celebrity endorsement. People are excited about Fabletics because this company is something that Kate Hudson really believes in.
She is someone that is doing much more than just marketing. Kate actually has her mind on the development process for Fabletics as well. This is something that many entertainers do not really engage in.
They may promote a brand and receive royalties for their connection to the brand through advertising, but they may not always have a direct involvement with the brand. Kate Hudson wanted to be someone that stood out as of entertainer that was actually connected to her brand in every way.
There is a lot of interest in Fabletics largely because Kate Hudson has been connecting to the brand and her customers have actually been seeing it. When she talks to magazines like Marie Claire in an article she talks very specifically about the designs and the way that the clothes are made. Readers of Marie Claire magazine can instantly tell that Kate Hudson has an intricate part inside of the company. She is not just a figurehead that is in place because of her celebrity status. Kate Hudson is showing drive and passion for Fabletics.
Customers get excited about this because they believe that she believes and what she is promoting. She is not trying to make a quick buck. Hudson is not trying to get someone into clothing that will not have the quality that they need for their work out process. To the contrary, Kate Hudson is one of her own customers. She wears the clothes that she is trying to sell to so many others. This makes her marketing campaign genuine. People see what she is doing, and they want to emulate her style.